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Marketing Specialist Salary

Updated

The median marketing specialist in the U.S. earns $78,760 a year ($37.87 an hour). Half earn between $58,350 and $108,310. Among the 50 largest metro areas, pay is highest in San Jose, CA ($141,960) and lowest in Birmingham, AL ($62,190).

Percentiles. Dark: the middle half of earners. Red line: median.
Market Research Analysts and Marketing Specialists, May 2025.
Annual payU.S.
10th percentile$43,390
25th percentile$58,350
Median$78,760
75th percentile$108,310
90th percentile$155,480
Average$89,490
Jobs899,580

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Marketing specialist pay by city

Median annual pay, May 2025, by metro area. Compared with the U.S. median ($78,760).
CityMedianvs U.S.
San Jose, CA$141,960+80%
San Francisco, CA$123,250+56%
Boston, MA$102,390+30%
Seattle, WA$102,170+30%
New York, NY$100,520+28%
Denver, CO$99,040+26%
Minneapolis, MN$97,910+24%
Washington, DC$87,160+11%
Portland, OR$85,350+8%
Providence, RI$83,960+7%
Los Angeles, CA$82,990+5%
Charlotte, NC$82,930+5%
Richmond, VA$81,660+4%
Austin, TX$80,460+2%
Chicago, IL$80,400+2%
San Diego, CA$79,440+1%
Philadelphia, PA$79,420+1%
Atlanta, GA$79,030same
Miami, FL$78,990same
Raleigh, NC$78,980same
Sacramento, CA$78,630same
Hartford, CT$78,220−1%
Nashville, TN$77,240−2%
Detroit, MI$77,100−2%
Columbus, OH$77,010−2%
Jacksonville, FL$76,740−3%
Buffalo, NY$75,990−4%
Cincinnati, OH$75,750−4%
Dallas, TX$75,240−4%
Tampa, FL$75,210−5%
Las Vegas, NV$74,670−5%
Baltimore, MD$74,620−5%
Phoenix, AZ$74,590−5%
St. Louis, MO$74,130−6%
Milwaukee, WI$73,880−6%
Orlando, FL$72,860−7%
Kansas City, MO$72,580−8%
Memphis, TN$71,600−9%
Cleveland, OH$71,350−9%
Riverside, CA$69,840−11%
Virginia Beach, VA$69,560−12%
Houston, TX$67,370−14%
San Antonio, TX$65,950−16%
Indianapolis, IN$65,200−17%
Grand Rapids, MI$64,880−18%
Salt Lake City, UT$64,670−18%
Louisville, KY$63,280−20%
Pittsburgh, PA$63,190−20%
Oklahoma City, OK$63,160−20%
Birmingham, AL$62,190−21%

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.