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Marketing Specialist Salary in San Diego, CA

Updated

The median marketing specialist in the San Diego area earns $79,440 a year ($38.19 an hour), 1% above the U.S. median ($78,760) and 16% below the California median ($94,700). Half of marketing specialists there earn between $57,660 and $116,160.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: San Diego-Chula Vista-Carlsbad, CA.
Annual paySan Diego areaCaliforniaU.S.
10th percentile$42,700$48,440$43,390
25th percentile$57,660$65,290$58,350
Median$79,440$94,700$78,760
75th percentile$116,160$134,630$108,310
90th percentile$162,860$181,600$155,480
Average$93,680$108,120$89,490
Jobsn/a119,070899,580

San Diego, CA ranks 16th of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.