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Marketing Specialist Salary in Tampa, FL

Updated

The median marketing specialist in the Tampa area earns $75,210 a year ($36.16 an hour), 5% below the U.S. median ($78,760) and about the same as the Florida median ($75,450). Half of the 8,420 marketing specialists there earn between $52,580 and $95,610.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: Tampa-St. Petersburg-Clearwater, FL.
Annual payTampa areaFloridaU.S.
10th percentile$37,700$38,830$43,390
25th percentile$52,580$52,650$58,350
Median$75,210$75,450$78,760
75th percentile$95,610$99,600$108,310
90th percentile$128,550$130,570$155,480
Average$78,680$81,010$89,490
Jobs8,42060,770899,580

Tampa, FL ranks 30th of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.