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Marketing Specialist Salary in Louisville, KY

Updated

The median marketing specialist in the Louisville area earns $63,280 a year ($30.42 an hour), 20% below the U.S. median ($78,760) and 3% above the Kentucky median ($61,480). Half of the 2,290 marketing specialists there earn between $49,090 and $81,190.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: Louisville/Jefferson County, KY-IN.
Annual payLouisville areaKentuckyU.S.
10th percentile$38,230$37,970$43,390
25th percentile$49,090$47,950$58,350
Median$63,280$61,480$78,760
75th percentile$81,190$78,290$108,310
90th percentile$103,650$103,300$155,480
Average$70,050$70,220$89,490
Jobs2,2906,290899,580

Louisville, KY ranks 47th of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.