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Marketing Specialist Salary in Charlotte, NC

Updated

The median marketing specialist in the Charlotte area earns $82,930 a year ($39.87 an hour), 5% above the U.S. median ($78,760) and 6% above the North Carolina median ($78,410). Half of the 9,500 marketing specialists there earn between $62,320 and $125,710.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: Charlotte-Concord-Gastonia, NC-SC.
Annual payCharlotte areaNorth CarolinaU.S.
10th percentile$47,960$43,780$43,390
25th percentile$62,320$58,430$58,350
Median$82,930$78,410$78,760
75th percentile$125,710$109,810$108,310
90th percentile$160,460$155,670$155,480
Average$95,640$89,430$89,490
Jobs9,50030,700899,580

Charlotte, NC ranks 12th of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.