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Marketing Specialist Salary in San Antonio, TX

Updated

The median marketing specialist in the San Antonio area earns $65,950 a year ($31.71 an hour), 16% below the U.S. median ($78,760) and 9% below the Texas median ($72,520). Half of the 4,140 marketing specialists there earn between $49,850 and $95,040.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: San Antonio-New Braunfels, TX.
Annual paySan Antonio areaTexasU.S.
10th percentile$36,800$37,640$43,390
25th percentile$49,850$52,060$58,350
Median$65,950$72,520$78,760
75th percentile$95,040$98,320$108,310
90th percentile$128,200$135,710$155,480
Average$76,020$79,770$89,490
Jobs4,14063,350899,580

San Antonio, TX ranks 43rd of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.