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Marketing Specialist Salary in Salt Lake City, UT

Updated

The median marketing specialist in the Salt Lake City area earns $64,670 a year ($31.09 an hour), 18% below the U.S. median ($78,760) and 3% above the Utah median ($62,630). Half of the 8,250 marketing specialists there earn between $45,510 and $86,990.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: Salt Lake City-Murray, UT.
Annual paySalt Lake City areaUtahU.S.
10th percentile$41,000$38,380$43,390
25th percentile$45,510$46,010$58,350
Median$64,670$62,630$78,760
75th percentile$86,990$85,450$108,310
90th percentile$119,550$120,410$155,480
Average$72,690$71,490$89,490
Jobs8,25014,510899,580

Salt Lake City, UT ranks 46th of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.