Marketing Specialist Salary in San Francisco, CA
Updated
The median marketing specialist in the San Francisco area earns $123,250 a year ($59.25 an hour), 56% above the U.S. median ($78,760) and 30% above the California median ($94,700). Half of the 24,120 marketing specialists there earn between $82,510 and $170,560.
| Annual pay | San Francisco area | California | U.S. |
|---|---|---|---|
| 10th percentile | $60,680 | $48,440 | $43,390 |
| 25th percentile | $82,510 | $65,290 | $58,350 |
| Median | $123,250 | $94,700 | $78,760 |
| 75th percentile | $170,560 | $134,630 | $108,310 |
| 90th percentile | $211,140 | $181,600 | $155,480 |
| Average | $130,760 | $108,120 | $89,490 |
| Jobs | 24,120 | 119,070 | 899,580 |
San Francisco, CA ranks 2nd of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).
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Check my payMarketing specialist pay in other cities
- San Jose, CA: $141,960
- Los Angeles, CA: $82,990
- San Diego, CA: $79,440
- Boston, MA: $102,390
- Seattle, WA: $102,170
- New York, NY: $100,520
- Denver, CO: $99,040
- Minneapolis, MN: $97,910
- All cities
Similar jobs in San Francisco, CA
- Project Manager: $135,040
- Human Resources Specialist: $103,140
- Management Analyst: $126,730
- Purchasing Agent: $93,600
- Training Specialist: $95,050
- Compliance Officer: $118,890
- All jobs in San Francisco, CA
Sources
- U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, published May 15, 2026
U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.