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Marketing Specialist Salary in Dallas, TX

Updated

The median marketing specialist in the Dallas area earns $75,240 a year ($36.17 an hour), 4% below the U.S. median ($78,760) and 4% above the Texas median ($72,520). Half of the 20,900 marketing specialists there earn between $59,240 and $102,490.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: Dallas-Fort Worth-Arlington, TX.
Annual payDallas areaTexasU.S.
10th percentile$42,710$37,640$43,390
25th percentile$59,240$52,060$58,350
Median$75,240$72,520$78,760
75th percentile$102,490$98,320$108,310
90th percentile$142,480$135,710$155,480
Average$84,070$79,770$89,490
Jobs20,90063,350899,580

Dallas, TX ranks 29th of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.