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Marketing Specialist Salary in Birmingham, AL

Updated

The median marketing specialist in the Birmingham area earns $62,190 a year ($29.90 an hour), 21% below the U.S. median ($78,760) and 4% above the Alabama median ($59,530). Half of the 2,660 marketing specialists there earn between $48,100 and $82,380.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: Birmingham, AL.
Annual payBirmingham areaAlabamaU.S.
10th percentile$39,820$36,100$43,390
25th percentile$48,100$46,330$58,350
Median$62,190$59,530$78,760
75th percentile$82,380$79,690$108,310
90th percentile$120,250$114,010$155,480
Average$72,200$68,500$89,490
Jobs2,6608,390899,580

Birmingham, AL ranks 50th of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.