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Marketing Specialist Salary in Kansas City, MO

Updated

The median marketing specialist in the Kansas City area earns $72,580 a year ($34.89 an hour), 8% below the U.S. median ($78,760) and 3% above the Missouri median ($70,140). Half of the 6,920 marketing specialists there earn between $56,080 and $98,990.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: Kansas City, MO-KS.
Annual payKansas City areaMissouriU.S.
10th percentile$43,130$37,970$43,390
25th percentile$56,080$48,680$58,350
Median$72,580$70,140$78,760
75th percentile$98,990$100,710$108,310
90th percentile$131,080$129,140$155,480
Average$80,300$78,560$89,490
Jobs6,92014,890899,580

Kansas City, MO ranks 37th of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.