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Marketing Specialist Salary in Sacramento, CA

Updated

The median marketing specialist in the Sacramento area earns $78,630 a year ($37.80 an hour), about the same as the U.S. median ($78,760) and 17% below the California median ($94,700). Half of the 4,470 marketing specialists there earn between $57,480 and $105,980.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: Sacramento-Roseville-Folsom, CA.
Annual paySacramento areaCaliforniaU.S.
10th percentile$38,110$48,440$43,390
25th percentile$57,480$65,290$58,350
Median$78,630$94,700$78,760
75th percentile$105,980$134,630$108,310
90th percentile$138,400$181,600$155,480
Average$87,650$108,120$89,490
Jobs4,470119,070899,580

Sacramento, CA ranks 21st of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.