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Marketing Specialist Salary in San Jose, CA

Updated

The median marketing specialist in the San Jose area earns $141,960 a year ($68.25 an hour), 80% above the U.S. median ($78,760) and 50% above the California median ($94,700). Half of the 12,710 marketing specialists there earn between $97,510 and $212,330.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: San Jose-Sunnyvale-Santa Clara, CA.
Annual paySan Jose areaCaliforniaU.S.
10th percentile$66,660$48,440$43,390
25th percentile$97,510$65,290$58,350
Median$141,960$94,700$78,760
75th percentile$212,330$134,630$108,310
90th percentile$251,750$181,600$155,480
Average$154,130$108,120$89,490
Jobs12,710119,070899,580

San Jose, CA ranks 1st of the 50 largest U.S. metro areas for marketing specialist pay.

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.