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Marketing Specialist Salary in Houston, TX

Updated

The median marketing specialist in the Houston area earns $67,370 a year ($32.39 an hour), 14% below the U.S. median ($78,760) and 7% below the Texas median ($72,520). Half of the 14,480 marketing specialists there earn between $47,840 and $93,070.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: Houston-Pasadena-The Woodlands, TX.
Annual payHouston areaTexasU.S.
10th percentile$26,950$37,640$43,390
25th percentile$47,840$52,060$58,350
Median$67,370$72,520$78,760
75th percentile$93,070$98,320$108,310
90th percentile$125,760$135,710$155,480
Average$73,640$79,770$89,490
Jobs14,48063,350899,580

Houston, TX ranks 42nd of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.