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Marketing Specialist Salary in Grand Rapids, MI

Updated

The median marketing specialist in the Grand Rapids area earns $64,880 a year ($31.19 an hour), 18% below the U.S. median ($78,760) and 3% below the Michigan median ($66,780). Half of the 2,980 marketing specialists there earn between $49,920 and $84,760.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Market Research Analysts and Marketing Specialists, May 2025 (latest official data). Metro area: Grand Rapids-Wyoming-Kentwood, MI.
Annual payGrand Rapids areaMichiganU.S.
10th percentile$40,720$40,930$43,390
25th percentile$49,920$49,990$58,350
Median$64,880$66,780$78,760
75th percentile$84,760$97,820$108,310
90th percentile$108,750$127,190$155,480
Average$71,970$77,240$89,490
Jobs2,98024,220899,580

Grand Rapids, MI ranks 45th of the 50 largest U.S. metro areas for marketing specialist pay. Highest: San Jose, CA ($141,960).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.