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Sales Representative Salary in San Francisco, CA

Updated

The median sales representative in the San Francisco area earns $96,960 a year ($46.62 an hour), 39% above the U.S. median ($69,990) and 20% above the California median ($80,850). Half of the 29,980 sales representatives there earn between $66,180 and $139,260.

Percentiles. Dark: the middle half of earners. Red line: median. Dashed: U.S. median.
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel, May 2025 (latest official data). Metro area: San Francisco-Oakland-Fremont, CA.
Annual paySan Francisco areaCaliforniaU.S.
10th percentile$50,830$43,240$37,980
25th percentile$66,180$53,800$47,670
Median$96,960$80,850$69,990
75th percentile$139,260$121,590$100,480
90th percentile$191,380$168,720$148,840
Average$110,360$95,130$82,430
Jobs29,980156,1101,256,010

San Francisco, CA ranks 2nd of the 50 largest U.S. metro areas for sales representative pay. Highest: San Jose, CA ($116,510).

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Sources

U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, www.bls.gov/oes. BLS.gov cannot vouch for the data or analyses derived from these data after the data have been retrieved from BLS.gov.